Ha! I forgot to mention this. I have to name these segments for a bank's target market based on the rankings they gave to 20 different attributes. This prof insists on creativity here, and since one of the groups is rather miserly in its priorities, I keep going back to "The Scrooge McDucks". I have to wonder if the prof would get the reference, so I'll probably use "the penny pinchers" or "a penny saved..." or something lame like that.
If, however, I go with a Ducktales reference, I'd hereby like to be known as the first person to use both "Money Bin" and "lucky dime" in describing a segmentation designation.
2 years ago