Monday, April 23, 2007

I saw it in the window and knew I just had to eat it.

I learned today that 23 percent of supermarket cake purchases are impulse-driven. (Center Store Progressive Grocer November 2006, if you're curious.)

For every three people who are thinking ahead to their kid’s birthday, there’s one walking around Wegman’s, thinking “What do I want? Whaaaaaaat do I feel like for lunch today? Why yes, I think I would like a cake this afternoon, thank you very much!”

23%!

2 comments:

Esther said...

And they were all 8 months pregnant.

Alex said...

How do they measure that? And more importantly, now many supermarket cake frosting customizations are impulse buys? "Dude, lets get a cake that says 'Happy Graduation Chewbacca!"